Watch out Ikea and Wayfair, Amazon is expanding their private label brand. As if you need more proof Amazon is taking over the world, look no further than their furniture lines. They have two at the moment – their modern farm house look- Stone & Beam. The one with a “mid-century” feel – Rivet, which includes even wall art and rugs. Calling most the furniture mid-century is a stretch. I don’t think the folks at Article should be nervous…. yet, but Amazon knows what sells and then creates their private brand to mimic their third party sellers. I expect the lineups to expand. Both lines are exclusive to Amazon.